much like masi's gossip chai hasn't evolved in Decades
Sorry Masi but we’re making chai cool again.


ABOUT
Masi is more than a drink. It’s a feeling. A hug in a bottle.
We’re here to shake things up (literally) and bring the comfort of real iced chai to the world, without the clichés, gatekeeping, or watered down imitations.
Masi is rooted in the idea of togetherness. In South Asian culture, ‘Masi’ means ‘aunt’. The one who spoils you, keeps your secrets and definitely has opinions about how chai should be made. And yeah, she probably wouldn’t approve of this. But we’re not here to replace tradition.
We’re here to carry it forward in a way that makes sense for us. A little modern, a little nostalgic, always made with love.
Masi is unapologetically bold, proudly South Asian, made in London and made for everyone who craves something real.
We’ve turned Masi’s legendary chai into a cold bottle of perfection. Tasty, convenient and definitely not your auntie’s version.

FROM THE CREATORS BEHIND VEGETARIAN BROWN GIRLS & CRISPS BUT BETTER

MAY OFFEND
AUNTIES
SMALL
BATCH
MADE IN
LONDON
SOUTH ASIAN
OWNED
CARDAMON
THE ONE INGRIDIENT
WITH A TRUST FUND
GINGER
BALANCES YOUR GUT
PROBABLY
CINNAMON
AWAKENS REPRESSED
MEMORIES
JAGGERY
SUGAR'S WISER OLDER &
MORE INTERESTING COUSIN

WHAT PEOPLE ARE SAYING
"Finally, an iced chai that actually tastes like chai."
Seb
Oh my god, no. what are you doing”
Hansa
“I never knew I needed chai in a bottle until now”
Molly
“Chai is supposed to be hot. 1 star is being nice”
Arjun
“This tastes like home,
thank you for making this”
Bella